Email that turns customers into loyal ones.
We help ecommerce brands build stronger relationships with their customers through email that delivers real value, from the first welcome to the tenth order.
Discuss email marketing-
Welcome to Aelin. Here's where to start.
A short guide to the routine and the story behind the brand.
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Getting the most from your serum
How to use it, what to expect and when.
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Running low? Your refill is ready.
A timely reminder, sent around when a bottle runs out.
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Thank you for being with us
Early access and care notes for returning customers.
Aelin Skin retention journey. Concept project, not a client.
Retention is where brands grow.
Winning a first order takes effort. Earning the second, third and tenth is what builds a lasting brand. Well-designed email gives customers a reason to stay: useful guidance after they buy, timely reminders when they need you, and communication that feels personal rather than promotional.
We work mainly with Shopify stores using Klaviyo. Technical access, integrations and platform-specific functionality are confirmed during scoping.
What we build
Every flow is designed around one question: what would genuinely help this customer right now?
Welcome journeys
Introduce the brand, set expectations and help new subscribers find the right first product.
Post-purchase care
Usage guidance, onboarding and follow-up that make the first order a good experience.
Replenishment & win-back
Timely reminders and thoughtful re-engagement for customers who are ready to come back.
Loyalty & VIP communication
Recognise returning customers with early access, care notes and messages that feel earned.
Campaigns & newsletters
On-brand launches, stories and seasonal sends that are worth opening.
Flow audits
A clear review of existing journeys, templates and timing, with practical priorities for improvement.
Value first, always.
Customers stay with brands that respect their inbox. We plan every message to give something useful: help, information, recognition or a genuinely relevant offer. Consent, list quality and privacy settings are reviewed as part of every project, and we never promise guaranteed revenue figures.
Our approach
- 01
Understand
Your store, customers, products and the moments where people drop off or come back.
- 02
Plan
The journeys, message logic and design system that will serve customers best.
- 03
Build
The agreed flows and templates inside your platform, ready for review.
- 04
Review
Functionality, mobile layout, links and settings checked before anything goes live.
Frequently asked
Do I need a large email list?
Not necessarily. The right starting point depends on your store, existing traffic, customer base and goals. Retention flows are valuable from the first customers onwards.
Can you work with our existing Klaviyo account?
Yes, existing flows, templates and setup can be reviewed before deciding what should be improved or built.
Do you create both automated flows and campaigns?
Yes. These are separate types of email work and can be scoped together or individually.
Build customer relationships that last.
Tell us about your store, your customers and what you'd like to improve.
Start an email project