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Concept project
Helping buyers picture home.
A concept launch website, sales brochure and campaign visuals for a new residential development, designed to make homes that are not yet built feel real and desirable.
Off-plan sales depend on imagination.
Buyers are asked to commit to a home they cannot walk through yet. The website, brochure and campaign have to do that work for them.
This concept shows the light, the materials, the setting and the practical details as one clear story, with registering interest made simple at every step.
A launch website built around one action.
Residences, location and gallery all lead to the same place: registering interest.
HALDENResidencesLocationGalleryRegister
Homes designed around the light.Register interest
A brochure that sells the feeling and the facts.
Printed and digital versions share one layout system, from cover to specification pages.
HALDEN RESIDENCES / BROCHURE
Homes designed around the light.
Generous windows, quiet materials and a landscaped courtyard at the centre of everything.
- Residences
- One to three bedrooms
- Setting
- City waterfront
- Outdoor
- Private balconies
What we explored
- A development identity with a warm brick and dusk-blue palette.
- A launch website with residences, location and a register-interest flow.
- A printed and digital sales brochure.
- Campaign visuals for property portals and social channels.
- Consistent floor plan and specification layouts.
Give buyers a clear picture of what's coming.
An independently developed concept created to demonstrate our approach. Not a commissioned client project.
