VISIO METHOD Start a project
VISIO METHOD

Have a project in mind? Let's talk.

Start a project
Back to all work
Concept project

Calm skincare, consistently told.

A concept content system and retention programme for a mineral skincare brand, designed to keep customers informed, cared for and coming back.

Concept
Aelin Skin
Sector
Skincare & wellness ecommerce
Explored
Content system, social, retention email
Status
Concept project, not a client
Frosted glass skincare bottles and a stone jar on wet pale stone

A good product needs a reason to come back to.

Skincare customers rarely stay for the packaging alone. They stay when the brand helps them use the product well and feels consistent wherever they meet it.

This concept explores a calm, mineral visual language of frosted glass, stone and water, applied to a social content system and a retention-focused email programme.

A feed that works as a system.

Four repeatable formats: product, routine, ingredient education and journal. Each uses the same palette and type, so the feed stays recognisable as it grows.

aelin.skinAelin Skin

Mineral skincare for calm, simple routines.

Routine notesLess, but better. A three-step evening routine.
Ingredient notesHyaluronic acid, explained in plain words.1 / 5
New: the Mineral Serum
JournalYour skin in winter: what changes, and why.
Frosted skincare bottles on a bathroom shelf beside a limestone basin

Email that keeps delivering value.

A welcome, care after purchase, a well-timed refill reminder and recognition for returning customers. Every message gives the customer something useful.

  1. WelcomeDay 0

    Welcome to Aelin. Here's where to start.

    A short guide to the routine and the story behind the brand.

  2. After purchaseDay 3

    Getting the most from your serum

    How to use it, what to expect and when.

  3. ReplenishmentDay 45

    Running low? Your refill is ready.

    A timely reminder, sent around when a bottle runs out.

  4. LoyaltyOngoing

    Thank you for being with us

    Early access and care notes for returning customers.

What we explored

  1. A calm visual identity built around frosted glass, stone and water.
  2. A social content system with four repeatable post formats.
  3. Carousel templates for ingredient and routine education.
  4. A retention email journey from welcome to loyalty.
  5. Product photography direction for launches and campaigns.

Build a brand customers return to.

An independently developed concept created to demonstrate our approach. Not a commissioned client project.

Explore email marketingStart a project

Next project

Concept projectSolaceA calmer way to communicate care.
Calm clinic reception with a curved stone desk and a pale peach bench