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Concept project
Confidence begins with clarity.
A conceptual identity and digital experience for an aesthetics business, balancing a premium visual approach with reassuring, easy-to-follow information.
In a personal service, trust is earned before an appointment is booked.
This concept explores how to create a more welcoming online presence through thoughtful typography, clear service navigation and a calm art direction.
A light-toned interface, confident yet gentle typography, an intuitive services index and a measured visual rhythm. Accessible, legible content over decorative complexity.
An identity that feels calm, not clinical.
Solace type and voice
Care, explained with clarity.
Explore treatments, understand the approach and find the information you need to make a considered choice.
Warm white
Stone
Pale peach
Quiet grey
Mobile first, because that's where the first visit happens.
A treatments index that's easy to scan and a consultation enquiry that feels simple and respectful. Booking buttons are placeholders in this concept.
Care, explained with clarity.Treatments, approach and aftercare, in plain language.
Book a consultation
Treatments
Ask a question
Skin consultations +Facial treatments +Skin health plans +Aftercare +Your first visit +
What we explored
SolaceYour first visit, step by step.
SolaceQuestions worth asking.
- Brand refresh and basic identity system.
- A mobile-first clinic landing experience.
- Informational service page format with clear booking placeholders.
- Coordinated social visuals for announcements and educational posts.
- Contact and enquiry touchpoints that feel simple and respectful.
A more reassuring digital first impression.
An independently developed concept created to demonstrate our approach. Not a commissioned client project.
