Consistency, from storefront to inbox.
A visual concept exploring how a homeware brand can connect ecommerce design, product storytelling and email communication into one seamless identity.
Strong products, scattered touchpoints.
An ecommerce brand may have strong products but inconsistent marketing touchpoints. This concept imagines a unified system covering how items are presented on the site, promoted in campaigns and introduced to subscribers.
Tactile product photography, structured category navigation, confident typography and editorial email design. A restrained visual language that lets the products lead.
The storefront
Concept collection page. Products and names are illustrative.
The welcome email
Subject: Welcome to Meridian Goods. Preheader: Considered objects for everyday living. The email carries the same type, spacing and photography as the store, so the first message feels like the same brand.
Make room for what matters.
Discover considered pieces made for the everyday spaces you return to.
Explore the collectionWhat we explored
- Contemporary visual identity.
- Ecommerce homepage and collection UI concept.
- Product card and product detail design principles.
- A welcome-email concept and campaign email layout.
- Social launch graphics built from the same typographic system.
One brand experience, wherever customers meet you.
An independently developed concept created to demonstrate our approach. Not a commissioned client project.
